22 Concepts is a global brand management firm at the forefront of developing and promoting natural and innovative cosmetics.
22 Concepts is a global brand management firm at the forefront of developing and promoting natural and innovative cosmetics.
With a deep commitment to understanding market needs, the company conducts thorough analyses to create brands with distinct personalities and strong consumer appeal.
Each brand reflects the values and desires of its target audience, ensuring it resonates both emotionally and aesthetically.
Boasting a solid presence in both Europe and the USA,
22 Concepts draws on the expertise of its skilled teams to manage every phase of a cosmetic brand’s lifecycle.
This begins with the brand’s initial concept, where its identity and personality are carefully shaped.
From there, the company oversees the intricate development process, including product formulation, ensuring packaging compatibility, navigating
regulatory compliance, and managing the complexities of production and distribution.
The company’s scope extends beyond product development to include comprehensive marketing strategies and commercial activities, designed to deliver the brand to the market with impact and precision.
With a focus on natural ingredients and cutting-edge innovation,
22 Concepts remains dedicated to producing beauty products that not only meet the highest standards of quality, safety, and sustainability but also evolve with the ever-changing demands of consumers worldwide.
Our main office is located in Tallinn, Estonia, a country renowned for its forward-thinking innovation, where environmental sustainability takes precedence, and continuous evolution is a close second.
Estonia’s progressive values shape our approach to business, driving us to prioritize both eco-conscious practices and cutting-edge solutions.
In the United States, we are fueled by a relentless drive for perfection, precision, and a deep passion for business.
From our Miami office, we serve customers across the Americas, delivering excellence and fostering lasting relationships with our growing base of happy clients.